WhatsApp vs WhatsApp Business What’s the Difference? Let’s see the explanation!


JAKARTA – WhatsApp has been a popular messaging app for years since its launch in 2009. The regular version of WhatsApp is a useful tool for communicating with your friends and family.

WhatsApp Business serves as a platform to maintain a business relationship between you and your customers. So, do you know what is the difference between WhatsApp and WhatsApp Business? Let’s look at the explanation that has been VOI summarized from TechRadar below.

Difference Between WhatsApp and WhatsApp Business

WhatsApp is generally a free application that provides a simple, secure and reliable messaging and calling service and is available on various phones around the world.

While WhatsApp Business is an application that can be downloaded for free and is specifically designed to meet the needs of small businesses. This app makes it easy for you to connect with customers directly, promote products and services, and answer their questions throughout the shopping process.

WhatsApp Business Profile Features

WhatsApp Business allows you to create catalogs to showcase your products and services and use special features to automate, sort and respond to messages quickly.

Here are the WhatsApp Business profile features that you won’t find in the regular WhatsApp app.

  1. Business category.
  2. Working hours.
  3. Business address.
  4. Link to your website.
  5. your catalog.

Business Message With WhatsApp

As a business owner, it is important to create healthy relationships with consumers. WhatsApp Business has several additional messaging features that can help you communicate with your customers.

  1. Label.
  2. Opportunity to send congratulatory messages.
  3. Quick reply.
  4. Possibility of leaving a message remotely.

The following is an explanation of each of the messaging features in WhatsApp Business that you should know:

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With this feature, you will easily manage your contacts or chat with a label so you can find it again easily. The labels feature in WhatsApp Business helps you keep your account organized.

You can assign a different label to each chat, along with assigning different colors. This will help you track your orders, generate leads, and keep your WhatsApp Business account in check.

Auto Message

The WhatsApp Business app lets you set up automatic greeting messages. Whenever someone messages your WhatsApp Business account for the first time, or after 14 days of no interaction, they’ll receive a congratulatory text that you can customize. You can also create greetings to introduce your business to customers.

Quick Reply

As a business owner, you may receive the same questions from every new customer. As a business person, you are unlikely to answer the same question over and over again. To avoid this, WhatsApp Business offers a feature called Quick replies.

To get started, you can open Arrangement > Quick reply. Once you have this set up, you will be able to answer some frequently asked questions.

Remote Message

If you’re not available, you can also set up a message to notify customers that you’ll be calling them back once you get back. To enable this feature, go to features Message go on WhatsApp Business and turn on. Then, set automatic message that your customers will receive while you are not available.

WhatsApp Business also includes three features that you can use to reach more customers. These features allow potential customers to contact you after seeing your ad or finding out about your business on social media. These features are:

  1. Advertise on Facebook by creating ads that lead to WhatsApp.
  2. Add WhatsApp to your business page or profile on Facebook or Instagram.
  3. Share your WhatsApp Business message link.
  4. You can also check out our free cheat sheet on WhatsApp tips and tricks for Android and iOS to find out more about what WhatsApp has to offer.
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