Instagram Has A New TikTok Attack Plan

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droidsnipe.comJakarta – Instagram and TikTok are platforms that currently have a lot of fans. All the features offered by these two applications have succeeded in attracting many people of various ages and groups and can have a considerable influence on the world of social media.

Recently, Instagram via the Meta proxy is testing a full-screen vertical scrolling feature that will make users feel like using TikTok.

Instagram head Adam Mosseri said he is currently working on developing a platform where photos and videos are mobile-first. Very open about the fact that he thinks the media should take up more screens and be more immersive.

“In this new feed, you’ll still use the bottom-mounted navigation bar with discovery, scroll, shopping, and profile pages, but instead of having negative space between posts like you’re used to, scrolling down will take you straight away. to the next picture or video,” said Adam Mosseri.

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It is very clear, that Meta’s ultimate goal is to create a platform that can compete with TikTok and a very strong recommendation algorithm.

However, this new feed style is still in early testing and will only roll out to users in the app’s beta program. Following the unfortunate demise of Vine, ByteDance, TikTok’s parent company in China, made TikTok (formerly Music.ly) a haven for short video creators and promised powerful algorithms for users to personalize their feed.

TikTok is rapidly exploding in popularity, which is enough to take other social platforms by surprise like Facebook, Instagram, Snapchat, and YouTube.

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Given this, the only way Instagram can properly compete with TikTok is with planned monetization and a more stable creator economy.

Many content creators on TikTok frequently complain about random account strikes, shadow bans, temporary post bans, etc. No support or information about disciplinary action from TikTok staff.

Bigger content creators also talk about how little money they make from so-called “content creator funds,” among critics is Hank Green.

Hank Green made a thorough analysis of the platform and its monetization compared to other platforms. The main idea is that while TikTok earns more, creators earn less.

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However, as it stands, Instagram hasn’t monetized Reels in the same way as Stories, which leaves a lot of room for ad revenue from the new Instagram feed style.

According to TechCrunch, Q1 2022 revenue per company monetizing Reels, Instagram’s current TikTok competitor, will likely take a few years.

In the same earnings call, the company revealed that Reels is growing rapidly with 20% of the time spent on Instagram now dedicated to Reels. So if Instagram wants to steal content creators from the giants, it’s going to have to pay for it in more ways than one.