Google’s New Privacy Feature to Fight Phishing

10, Jakarta – With the development of the digital world, it does not guarantee that there will be no privacy violations or data theft. Therefore, Google has taken more steps to help people protect their privacy and keep their data safe.

At this year’s Google I/O conference, the company announced several new initiatives that will help people lock their Google accounts, remove unwanted information from search results, and control the ads they see.

This is included in the new account security status alert. Where it will notify you when there are actions you can take to secure your account by showing a simple yellow warning icon on your profile picture when using apps like Gmail, YouTube, or Google Search.

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Google Workspace customers will benefit from enhanced phishing and malware protection that auto-enrolls in two-step verification. Apart from that, Google also introduced two new tools.

The two new tools could promise to give people more control over what personal information they find and how it is used by Google’s advertising engine.

In the meantime, people can already ask Google to remove certain sensitive personally identifiable information (PII) from Google Search results, such as bank account or credit card numbers.

Google is expanding this to be able to include more types of information such as personal contact information such as phone numbers, email addresses, or physical addresses and other info that may pose an identity theft risk that may appear in search results.

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This feature will appear in the Google App in the coming months and can also be accessed by clicking the three dots next to each Google Search result.

By the end of this year, Google also plans to roll out more controls for the privacy settings of ads that appear on YouTube and Google Search.

This will allow you to choose which ad brands you want to see more or less of, and the types of ads you want to see such as skincare, entertainment, or others.

In addition, Google will also provide more transparency on how to decide which ads to show you.