Google is one of the largest companies in the world. Even though they have expanded into many areas of our lives, they are still best known for their search engines. To keep their service free, Google records a staggering amount of data about our online habits. The data is used to show us targeted advertising — Google’s main source of revenue.
If you are looking for a privacy-focused alternative to Google search, then the DuckDuckGo search engine might be the answer.
What is DuckDuckGo?
DuckDuckGo describes itself as a “search engine that doesn’t track you.“
Most search engines collect and store search data, even Google links that data to your account. The recorded information is used to personalize your search results, and to display targeted advertising.
But DuckDuckGo doesn’t track you and chooses not to personalize your search results.
The site has grown rapidly since its inception, from an average of 79,000 daily searches in 2010, to 79 million daily searches and a total of 61 billion in November 2020.
Some of this growth is due to DuckDuckGo’s partnerships with browsers such as Firefox and Apple’s Safari. They also partner with many Linux operating systems and have native apps for Android and iOS. In March 2019, DuckDuckGo was added to the list of Chrome default search providers.
For those who wish to take anonymity a step further, users of the TOR browser are presented with DuckDuckGo search results by default. DuckDuckGo focuses on the quality of search results over quantity, with results coming from over 400 sources.
If you still crave alternative results, bangs feature. DuckDuckGo allows you to search third-party sites and even other search providers directly.
Who Owns DuckDuckGo?
DuckDuckGo was first launched in 2008 by founder and CEO Gabriel Weinberg< /b>. It is still owned and operated by Weinberg under the private company DuckDuckGo Inc. The company currently has over 116 employees working behind the scenes to continue the development of DuckDuckGo.
When it comes to privacy, it’s important to know a little about the people who run companies you trust with your data. Prior to creating DuckDuckGo, Gabriel Weinberg developed one of the first wave of social networks, the Names Database.
He then sold the business for about $10 million in 2006. The money was used to self-fund the development of DDG during the company’s early years. Weinberg later co-authored Traction, a book on startup growth.
How does DuckDuckGo Make Money?
The initial funding injection Weinberg took the company for several years. In 2011, venture capital firm Union Square Ventures invested in DuckDuckGo. According to Crunchbase , the initial funding round gave DuckDuckGo an additional $3 million. To date, their external fundraiser has raised $13 million.
However, venture capital investment does not make the company profitable. To create a financially sustainable business model, DuckDuckGo started showing ads.
However, unlike other search engines, ads are not based on targeted data. Instead, ads are based solely on the keywords in your search. All DuckDuckGo ads are syndicated by Yahoo, which is part of the Yahoo Â -Â Microsoft search alliance .
While DuckDuckGo does not provide any personal data to any of the companies, the entry of two tech giants with questionable privacy attitudes may make you uncomfortable. That’s why DuckDuckGo allows you to go to settings and disable ads.
This is one of the most important points in the DuckDuckGo vs Google battle.
DuckDuckGo is also part of the Amazon and eBay affiliate programs. If you click through to a site from your search results and make a purchase, DuckDuckGo receives a small portion of the sale. However, no personal information is passed on to any of the companies.
Can You Trust DuckDuckGo?
Developments in recent years have shown that many technology companies cannot be trusted with your data. From Facebook selling your data to irresponsible third parties to Spotify resetting the passwords of 350,000 compromised accounts, there are many data breaches that may put you at risk. Fortunately, there are many ways to protect yourself from data breaches.
What is a Data Breach and How Can You Protect Yourself?
Data breaches can be very damaging. Hackers target money and identity. How to protect yourself from data breach?
So, it’s natural to wonder why you should trust DuckDuckGo. The founder’s privacy-focused background and the company’s impressive business model are an excellent starting point, but there’s even more reason to trust DuckDuckGo.
If you’ve ever wondered if DuckDuckGo is safe, these points can reassure you.
Their clearly written
It ends with a convincing statement:
“…we will comply with court-ordered legal requests. However, in our case we didn’t expect it as there was nothing useful to provide as we don’t collect any personal information.”
In addition to being built using free and open source software (FOSS), DuckDuckGo has made some of their software open source. Many of the site designs, mobile apps, browser extensions, whitelists, and instant answers are available on DuckDuckGo’s GitHub page.
While the main search core is proprietary, the open source of most of the rest of the site means that, if there is a trend, anyone can view the code.
Donate to Privacy
Like many companies, DuckDuckGo also donates a portion of its revenue to good causes. They specifically chose organizations that had a “vision to raise the standard of trust online“.
Every year DuckDuckGo selects a new organizational group, even contacting Reddit for suggestions. To date, they have donated $2.65 million to their chosen beneficiaries. The donations page on their website lists each of the donations they have made, organized by year.
Out of Search
In January 2018, DuckDuckGo moved beyond search, releasing a set of tools to help you maintain your privacy on the internet. They changed their browser extensions and mobile apps to include tracking protection, encryption, and instant access to their private browsing.
The update also adds a Site Privacy Level rating from A to F, for you to gauge how much a site cares about your privacy. Many of the features found in browser extensions and mobile apps aim to stop tracking and protect your privacy. In other words, the privacy app DuckDuckGo wants to keep you safe online.
DuckDuckGo Vs. Google
Besides search, Google operates some of the most widely used web software including Gmail, Documents, Drives, and more. Google’s access to large amounts of your data means that the results can be deeply personalized and their search page collects it all in one place.
DuckDuckGo has no personal data to retrieve, so it makes it stand out in another way. This is one of the many ways DuckDuckGo protects your personal information online.
This privacy-focused environment is almost the opposite of Google’s highly targeted environment. No personalized ads, no private search results, and no filter bubbles. Depending on your point of view, this is one of DuckDuckGo’s best or worst features. For the privacy-minded, this lack of tracking will most likely close the deal.
However, DuckDuckGo has another trick: bangs.
Bangs allows you to search third party sites directly from DuckDuckGo. Say you want to search for coretantekno.my.id Google will allow you to do a site search by entering site: coretantekno.my.id . Using bangs DuckDuckGo, you type !muo followed by your search term. There are even a lot of bangs that make Google search look slow.
What’s more, searching for a site with one of the thousands of available languages takes you directly to the site, not the search engine results. If you’re really missing Google customized results, adding !G with your query will take you straight there.
DuckDuckGo Apps And Extensions
At this point, most of us are deeply embedded in operating systems, browsers, and applications. That Google is widely accessible on almost every device, screen, and browser means DuckDuckGo should always be available wherever you need it.
That’s why DuckDuckGo has graduated from its web-only origins to now offer mobile apps and browser extensions that add privacy-focused features to their private searches.
DuckDuckGo In Your Browser
Screenshot of DuckDuckGo Browser Extension
DuckDuckGo is a search provider in most major browsers, but users Chrome, Firefox, Opera, and Safari can also install the DuckDuckGo Privacy Essentials extension. The extension blocks hidden ad trackers, forces sites to switch to HTTPS whenever possible, and gives you quick access to DuckDuckGo searches.
DuckDuckGo Mobile App
Android Offers and iOS. DuckDuckGo builds on the features found in browser extensions. DuckDuckGo’s tracking prevention, encryption, and private searches are all built into the minimal DuckDuckGo mobile browser. The fire icon in the browser allows you to clear all browsing data and close all active tabs.
There is a basic bookmark feature to access your favorite sites, but there are a few more. For most people, this cannot be done as a browser replacement. However, it is useful when you need to find something sensitive.
Is DuckDuckGo Better Than Google?
Google is becoming a dominant force in search by offering personalized search. They build very useful applications and services that capture more of our data to further improve your search results. However, in light of several privacy scandals in recent years, we are becoming more careful with our data.
DuckDuckGo shows us that user privacy and usability are not exclusive. Is this the absolute winner of the DuckDuckGo Vs. Google?
DuckDuckGo appeals to the privacy-minded, but most importantly, it’s not a dedicated product. There are various useful features and some DuckDuckGo search tricks that don’t even work on Google.